Nice write up, Larry. Making the jump from Gen2 marketing to Gen3 will obviate the need for much of this and reduce down the workflows and processes.

Gen2: analytics, data, essentially what we call the "probability coefficients of hope." One metric indicates a majority are clicking a CTA, so "do more that!"

Gen3 marketing is engineering for cognitive resonance, the one pre-requisite that hits the only goal in marketing...ever: trigger the resonance response. This is a release of dopa/oxy in the brain and it's the only state in which we take action. It has been our objective since the beginning, we just didn't know it. Until now. Not only can we trigger it, we can detect it in real time.

Again, great article, well thought-out.